Developed in 2005, this project was a first-ever mix of mobile video, animation, audio, and Bluetooth locative technologies in the tourism sector. The tour takes visitors around the neighbourhood of Castello, guided by the voices of Venetian citizens who depict a particularly local experience of art and craft, history and folklore, public and private spaces.
Their philosophy is to develop "content-driven technology". That is, instead of creating filler for new technology, they are developing innovative stories and adapting the technology to those stories. Thus they have formed a relationship with Dell, Motorola and MIT Media Lab that allows them to develop software and features in Smartphones that arise from storytelling needs and human interaction with mobile media.
●Bluetooth: they are using this location sensing ability of bluetooth beacons to trigger interactive art along the course and to reward prudent exploration of private spaces. The plot, path, and tone of the content evolves according to individual’s footsteps.
●AGPS (Assisted Global Positioning System): they have developed several location-specific "media clouds" along the bustling, Via Garibaldi, a key point in the tale of Castello's evolution after World War II. AGPS available on 3G phone networks can sense the general location of the walker and load a sound-video collage as they move down the street. (this feature was only modelled for the 2005 experiment)
●Flash-Video: They are using the sophisticated web browsers on these phones to display Flash content and seemlessly link to video content.
●Thermachromics: They have installed two interactive art pieces along the course that activate in the presence of bluetooth. Panels in the facade of an abandoned greenhouse have been covered with black, thermachromic ink. When walkers pass by the greenhouse a circuit is tripped by bluetooth in the devices and the panels are heated to reveal a growing plant form in the facade. Also they coated hanging laundry with thermachromic ink, and wires in the laundry heat up to reveal the outline of the landscape you are viewing
Venice has a lot of “surface tension.” The place looks like a movie set and many tourists marvel at the rich history and intimate details of its monuments. However overcrowding has taken some of the magic from Venice’s main monuments (500.000 tourist in 1960 and approximately 14 million tourist in 2003.) History Unwired will use mapping and multimedia as a Trojan Horse to give some depth to these wonders and lead tourists to encounter with unexplored monuments, historical figures, and neighbourhoods.
Their philosophy is to develop "content-driven technology". That is, instead of creating filler for new technology, they are developing innovative stories and adapting the technology to those stories. Thus they have formed a relationship with Dell, Motorola and MIT Media Lab that allows them to develop software and features in Smartphones that arise from storytelling needs and human interaction with mobile media.
●Bluetooth: they are using this location sensing ability of bluetooth beacons to trigger interactive art along the course and to reward prudent exploration of private spaces. The plot, path, and tone of the content evolves according to individual’s footsteps.
●AGPS (Assisted Global Positioning System): they have developed several location-specific "media clouds" along the bustling, Via Garibaldi, a key point in the tale of Castello's evolution after World War II. AGPS available on 3G phone networks can sense the general location of the walker and load a sound-video collage as they move down the street. (this feature was only modelled for the 2005 experiment)
●Flash-Video: They are using the sophisticated web browsers on these phones to display Flash content and seemlessly link to video content.
●Thermachromics: They have installed two interactive art pieces along the course that activate in the presence of bluetooth. Panels in the facade of an abandoned greenhouse have been covered with black, thermachromic ink. When walkers pass by the greenhouse a circuit is tripped by bluetooth in the devices and the panels are heated to reveal a growing plant form in the facade. Also they coated hanging laundry with thermachromic ink, and wires in the laundry heat up to reveal the outline of the landscape you are viewing
Venice has a lot of “surface tension.” The place looks like a movie set and many tourists marvel at the rich history and intimate details of its monuments. However overcrowding has taken some of the magic from Venice’s main monuments (500.000 tourist in 1960 and approximately 14 million tourist in 2003.) History Unwired will use mapping and multimedia as a Trojan Horse to give some depth to these wonders and lead tourists to encounter with unexplored monuments, historical figures, and neighbourhoods.
Bibliography
1. Feuer, Alan. "To Venetians' Sorrow, the Sightseers Come in Battalions" New York Times. June 10, 2004, p D1.
2. Venice Card website. Venice Card is a service of the Comune di Venezia designed to consolidate cultural and practical offerings. http://www.venicecard.it/itinerari/itinerari_ita.jsp
3. La Biennale website. http://www.labiennale.org/it/news/arte
4. Jason Spingarn-Koff. Museum Tour: Walk This Way http://www.wired.com/news/culture/0,1284,42152,00.htm
http://mit.edu/frontiers/english/tour.html demo
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